BPO Glossary & Vocabulary

Browse our comprehensive index of BPO metrics, compliance standards, and operational terms to align your service targets.

AHT (Average Handle Time)

The average duration of a customer support call or chat session, including hold times and administrative work.

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AI Triage

Using AI to automatically classify, prioritize, and route an incoming call, chat, or ticket to the right queue or agent before a human ever looks at it.

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API Integration

Connecting two software systems — such as a client's CRM and a BPO partner's ticketing platform — so they can exchange data programmatically instead of requiring manual re-entry.

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ARR (Annual Recurring Revenue)

Monthly Recurring Revenue annualized (MRR × 12), used as the standard growth benchmark for subscription and contract-based businesses.

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Accounts Payable (AP)

The back-office function that processes and pays a company's outstanding invoices to its vendors and suppliers.

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Accounts Receivable (AR)

The back-office function that tracks and collects payments owed to a company by its customers.

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Address Verification

Confirming that a customer's stated residential or business address is accurate and current, often through document checks or third-party database lookups.

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Agent Copilot

An AI assistant that suggests responses, relevant knowledge-base articles, or next-best-actions to a human agent in real time during a live interaction, without replacing the agent.

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Analytics Engine

The backend system that processes raw operational data — call events, ticket logs, agent activity — into the metrics and trends shown on dashboards and reports.

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Answer Rate

The percentage of outbound calls that are answered by anyone (not necessarily the target contact), out of total dial attempts.

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Attrition

The rate at which agents leave a team or company over a given period, usually reported monthly or annually.

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Audit Trail

A chronological, tamper-evident record of who accessed or modified a piece of data or a system, and when.

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Automated Transcription

Software that converts call audio into searchable text automatically, without a human transcriber.

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B2B Lead Generation

The overall function of identifying and engaging potential business customers to build a sales pipeline, distinct from the SDR role that typically executes it.

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B2C Support (Business-to-Consumer)

Customer support delivered directly to individual end consumers, as opposed to B2B support delivered to business accounts.

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BANT (Budget, Authority, Need, Timeline)

A lead qualification framework that scores a prospect on their Budget, decision-making Authority, business Need, and purchase Timeline before passing them to sales.

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BI Portal (Business Intelligence Portal)

A self-service reporting portal that gives a client direct access to pull and customize their own reports across the engagement, rather than waiting on scheduled deliverables.

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BPO (Business Process Outsourcing)

Outsourcing routine operations (like customer support, data entry, or sales) to a specialized partner.

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Back-Office Support

Administrative and operational work that supports the business but doesn't involve direct customer interaction — data entry, document processing, reconciliation, reporting.

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Billing Support

Customer support focused on resolving invoice questions, payment failures, plan changes, and billing disputes.

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Booking Support

Customer support specific to travel, hospitality, or reservation-based businesses — handling new bookings, changes, and cancellations.

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CAC (Customer Acquisition Cost)

The total sales and marketing cost divided by the number of new customers acquired in a given period.

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CAPA (Corrective and Preventive Action)

A structured process for investigating a quality or compliance failure, fixing the immediate issue (corrective), and changing the process so it doesn't recur (preventive).

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CRM (Customer Relationship Management)

Software databases used to manage client contacts, interaction logs, and pipeline details.

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CRM Routing

Rules-based automatic assignment of leads or tickets within a CRM to the right rep or queue, based on criteria like territory, product line, or lead score.

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CSAT (Customer Satisfaction Score)

A primary service metric measuring how satisfied customers are with a specific transaction, support interaction, or product purchase.

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Call Distribution (ACD)

The automatic routing of inbound calls to the next available or best-matched agent, based on rules like skill, language, or queue priority.

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Call Recording

The practice of recording customer calls for quality assurance, compliance evidence, and agent training purposes.

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Cart Abandonment

When an online shopper adds items to a cart but leaves the site without completing checkout.

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Chatbot Triage

A chatbot handling the first stage of a chat conversation — gathering context and resolving simple requests — before handing off to a human agent only when needed.

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Churn (Customer/Revenue Churn)

The rate at which customers cancel or fail to renew a contract within a given period, usually expressed as a monthly or annual percentage.

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Claims Processing

The end-to-end handling of an insurance claim, from initial submission and document verification through adjudication and payout.

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Clean Desk Policy

A workplace security policy prohibiting agents from writing down, printing, or physically storing sensitive customer data at their workstation.

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Collections Support

Outreach focused on recovering overdue payments from customers while preserving the relationship, distinct from aggressive third-party debt collection.

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Concierge Support

A high-touch, white-glove support model where a customer works with a dedicated point of contact rather than a rotating queue of agents.

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Contact Rate

The percentage of outbound dial attempts that result in an actual live conversation with the intended prospect, rather than a voicemail, no-answer, or wrong number.

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Continuous Optimization

The ongoing practice of using performance data from daily, weekly, and monthly reviews to make incremental process improvements, rather than treating a program as "set and forget" after launch.

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Conversion Rate

The percentage of prospects or leads that complete a desired action — booking a meeting, making a purchase — out of the total number contacted.

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Daily Reporting

A short, recurring end-of-day summary of volume, SLA status, and any flagged issues, shared with a client's operational stakeholders.

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Dashboard

A live visual display of key operational metrics — SLA status, volume, AHT, CSAT — used for at-a-glance monitoring of a program's performance.

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Data Privacy

The set of practices governing how personal or sensitive information is collected, accessed, used, and protected from unauthorized disclosure.

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Database Management

The ongoing work of entering, updating, cleaning, and maintaining accuracy in a company's core operational or customer database.

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Deduplication

The process of identifying and merging duplicate records in a database or CRM so the same contact or company isn't tracked as multiple separate entries.

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Dialer

Outbound calling software that automates the process of placing calls from a contact list, ranging from simple preview dialers to advanced predictive dialers.

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Data Enrichment

The process of appending missing details — company size, industry, verified contact info — to a raw lead or contact record from third-party data sources.

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Escalation

The formal process of routing a customer issue to a higher support tier, specialist, or manager when it cannot be resolved at the current level.

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FCR (First Contact Resolution)

The percentage of customer support requests resolved on the very first contact, without follow-ups.

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FTE (Full-Time Equivalent)

A standardized unit representing one full-time worker's hours, used as the billing and staffing unit in most BPO service contracts.

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First Response Time (FRT)

The elapsed time between a customer submitting a support request and receiving their first reply from an agent.

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GDPR (General Data Protection Regulation)

The European Union's data protection law governing how personal data of EU residents is collected, processed, and stored.

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HIPAA (Health Insurance Portability and Accountability Act)

A US federal law setting security and privacy standards for handling protected health information (PHI).

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Helpdesk

A centralized support function that logs, tracks, and resolves customer or employee technical issues through a ticketing system.

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ISO 27001

An international standard specifying the requirements for an organization's Information Security Management System (ISMS).

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IVR (Interactive Voice Response)

An automated phone system that routes callers to the right department or self-service option using voice or keypad input before a human agent is involved.

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Identity Validation

Confirming that a person is who they claim to be, typically by matching submitted ID documents, biometrics, or database records against the applicant.

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Invoice Matching

The process of verifying that an invoice, purchase order, and delivery receipt all agree before an invoice is approved for payment.

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KPO (Knowledge Process Outsourcing)

Outsourcing complex, information-heavy business tasks (such as credit analysis, research, or auditing).

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KYC (Know Your Customer)

A mandatory verification process to verify the identity and address credentials of customers.

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L1 Support (Tier 1 Support)

The first line of technical or customer support, handling common, well-documented issues using standard scripts and troubleshooting guides.

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L2 Support (Tier 2 Support)

The escalation tier handling issues L1 agents cannot resolve, staffed by specialists with deeper product or technical knowledge.

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LTV (Customer Lifetime Value)

The total revenue a business can expect from a single customer account over the full duration of the relationship.

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Lead Scoring

A method of ranking prospects by assigning point values to attributes and behaviors (job title, company size, website activity) to predict how likely they are to convert.

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MBR (Monthly Business Review)

A recurring monthly meeting between a BPO partner and client to review SLA performance, volume trends, and open issues.

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MRR (Monthly Recurring Revenue)

The predictable revenue a subscription business collects every month from active customer contracts.

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Managed Services

An outsourcing model where the BPO provider owns the process end-to-end — staffing, training, quality control, and reporting — and delivers against agreed outcomes rather than just supplying headcount.

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Multilingual Support

Customer support delivered across multiple languages, either by hiring language-specific agents or through certified translation-assisted workflows.

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NCPR (National Customer Preference Register)

India's official do-not-call registry — formerly known as NDNC (National Do Not Call) — that lets consumers block unsolicited commercial calls and SMS by category.

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NPS (Net Promoter Score)

A metrics index evaluating customer loyalty and their likelihood to recommend a company to others (scored -100 to +100).

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Nearshoring

Outsourcing business operations to a service provider in a nearby country, typically sharing a similar time zone, rather than a distant offshore location.

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Occupancy Rate

The percentage of an agent's logged-in time spent actively handling calls or tickets (talk time plus after-call work), excluding idle time between interactions.

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Offshoring

Outsourcing business operations to a service provider in a distant country, usually to access lower labor costs or specialized talent pools.

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Omnichannel Support

A support model where voice, chat, email, and social channels are unified into one system so an agent has full context on a customer regardless of which channel they used to reach out.

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Onboarding (Client Onboarding)

The structured process of setting up a new BPO engagement — training agents, integrating systems, and configuring workflows — before an account goes live.

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Onshoring

Outsourcing business operations to a service provider located within the same country as the client, as opposed to nearshore or offshore delivery.

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Outsourcing

Contracting a business function to an external specialized provider instead of performing it with in-house staff.

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PCI-DSS (Payment Card Industry Data Security Standard)

A security standard that any business handling credit or debit card transactions must comply with to protect cardholder data.

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Pilot Phase

A limited-scope, limited-duration trial period at the start of a BPO engagement, used to validate performance before committing to full-volume staffing.

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Predictive Dialer

Outbound calling software that automatically dials multiple numbers at once and connects an agent only when a live person answers, based on predicted agent availability.

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Process Automation

Using software to handle repetitive, rules-based tasks — data entry, status updates, routing — without manual human action.

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QBR (Quarterly Business Review)

A higher-level quarterly meeting between a BPO partner and client leadership focused on strategic trends, capacity planning, and contract-level outcomes rather than day-to-day metrics.

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Record Verification

The process of confirming that submitted documents or data (identity, income, address) are authentic and accurate before they're used to approve a transaction.

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Refund Management

The process of evaluating, approving, and processing customer refund requests according to a company's policy.

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Renewals

The process of securing a customer's continued subscription or contract at the end of a billing or policy term.

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SDR (Sales Development Representative)

A sales specialist focused on prospecting, outbound cold outreach, and scheduling qualified appointments.

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SLA (Service Level Agreement)

A contract parameter defining the minimum service metrics a vendor must meet (e.g., first response under 15 minutes).

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SLA Breach

A failure to meet a contracted service level, such as missing a response-time or resolution-time commitment.

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SOC 2

An independent audit standard evaluating a service provider's controls around data security, availability, processing integrity, confidentiality, and privacy.

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Scale Phase

The stage of a BPO engagement after a successful pilot, where headcount, hours of coverage, or scope expands to full contracted volume.

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Sentiment Analysis

AI-driven detection of a customer's emotional tone — positive, negative, or neutral — from the text or audio of a support interaction.

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Show Rate

The percentage of booked meetings or appointments where the prospect actually attends, out of all meetings scheduled.

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Shrinkage

The percentage of paid working time lost to breaks, training, meetings, absenteeism, and other non-productive activity — time an agent is scheduled but not actually handling customer work.

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Staff Augmentation

A staffing model where outsourced personnel work as an extension of a client's existing internal team, under the client's direct process and management, rather than as a fully managed independent function.

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Steering Committee

The standing group of senior stakeholders from both the client and the BPO partner — not a meeting cadence itself, but the group of decision-makers who own strategic direction for the engagement.

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TRAI (Telecom Regulatory Authority of India)

The Indian government body that regulates telecom services, including the rules governing outbound calling, SMS, and telemarketing registration.

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Tax Filing Support

Back-office assistance with preparing, organizing, and submitting the documentation needed for regulatory tax filings.

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Technical Support

Support focused on diagnosing and resolving product or software issues, typically tiered into L1 (common issues) and L2 (specialist) levels.

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Telemetry

The raw operational event data continuously captured from systems in use — call start/end times, click events, status changes — before it's processed into reportable metrics.

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Ticketing System

Software that logs every customer or internal support request as a trackable "ticket," recording its status, owner, and history until resolution.

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Underwriting

The process of evaluating the risk of insuring or lending to an applicant, and setting the terms accordingly.

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Utilization Rate

The percentage of an agent's total paid time (including breaks and training) that is spent on productive, billable work.

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VoIP (Voice over Internet Protocol)

Technology that carries voice calls over the internet instead of traditional phone lines, the standard infrastructure behind modern call center operations.

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Webhook Trigger

An automated, event-driven notification that fires from one system to another the instant a specific action happens — such as a new lead being created — without either system needing to be manually checked.

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Weekly Alignment

A recurring weekly sync between the BPO delivery team and client stakeholders to review short-term trends and resolve open operational issues.

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Zero Trust (Security Model)

A security approach that verifies every user and device on every request, rather than automatically trusting anything already inside the network perimeter.

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