Definition
The total sales and marketing cost divided by the number of new customers acquired in a given period.
Cite this definition
"CAC (Customer Acquisition Cost)", Infusion Business Intelligence Glossary, https://www.infusionbi.com/glossary/CAC
Business Importance
Outsourced SDR pods lower CAC by replacing a fixed in-house salary and benefits load with a variable, scalable cost per booked meeting.
Industry Examples
A company spending $50,000 on outbound SDR operations in a quarter that closes 25 new customers has a CAC of $2,000.
Related Terms
Related Service
How Infusion BI delivers this:
Sales as a Service
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