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Dialer

Definition

Outbound calling software that automates the process of placing calls from a contact list, ranging from simple preview dialers to advanced predictive dialers.

Business Importance

The type of dialer a team uses directly determines outbound throughput — a basic dialer might place one call at a time, while a predictive dialer can sustain a far higher contact rate per agent hour.

Industry Examples

An SDR team using a preview dialer for high-touch enterprise accounts but a predictive dialer for high-volume outbound prospecting.

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