Definition
The process of appending missing details — company size, industry, verified contact info — to a raw lead or contact record from third-party data sources.
Cite this definition
"Data Enrichment", Infusion Business Intelligence Glossary, https://www.infusionbi.com/glossary/Enrichment
Business Importance
Enriched records let an SDR qualify and personalize outreach immediately instead of manually researching each prospect before the first call.
Industry Examples
A lead submitted with only a name and email gets appended with company size, industry, and verified phone number before it reaches an SDR's queue.
Related Terms
Related Service
How Infusion BI delivers this:
Data Cleansing & Enrichment
Want to try it on your own program? Start with a 3-month pilot