Definition
The process of appending missing details — company size, industry, verified contact info — to a raw lead or contact record from third-party data sources.
Business Importance
Enriched records let an SDR qualify and personalize outreach immediately instead of manually researching each prospect before the first call.
Industry Examples
A lead submitted with only a name and email gets appended with company size, industry, and verified phone number before it reaches an SDR's queue.