Definition
The process of identifying and merging duplicate records in a database or CRM so the same contact or company isn't tracked as multiple separate entries.
Cite this definition
"Deduplication", Infusion Business Intelligence Glossary, https://www.infusionbi.com/glossary/Deduplication
Business Importance
Undeduplicated data leads to the same prospect being contacted by two different SDRs, or a customer's support history being split across records — both damage the customer relationship.
Industry Examples
Two contact records for the same person, created from a form fill and a trade show scan, get merged into one with a unified interaction history.
Related Service
How Infusion BI delivers this:
Data Cleansing & Enrichment
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