Definition
A method of ranking prospects by assigning point values to attributes and behaviors (job title, company size, website activity) to predict how likely they are to convert.
Cite this definition
"Lead Scoring", Infusion Business Intelligence Glossary, https://www.infusionbi.com/glossary/LeadScoring
Business Importance
Lead scoring lets an SDR team prioritize outreach on the accounts most likely to close, instead of working every inbound lead in the order it arrived.
Industry Examples
A prospect who downloads a pricing page and matches the target company-size range scores higher than one who only visited the blog.
Related Terms
Related Service
How Infusion BI delivers this:
Inbound Lead Qualification
Want to try it on your own program? Start with a 3-month pilot