Definition
The overall function of identifying and engaging potential business customers to build a sales pipeline, distinct from the SDR role that typically executes it.
Business Importance
B2B lead generation is the outcome Infusion BI's Sales as a Service line is built to deliver — SDR outreach, lead scoring, and enrichment are all component parts of this broader function.
Industry Examples
A company running a combined outbound-calling and email-sequence campaign to build a qualified pipeline for its enterprise sales team.