Definition
Outsourcing business operations to a service provider in a nearby country, typically sharing a similar time zone, rather than a distant offshore location.
Business Importance
Nearshoring trades some cost savings for tighter real-time collaboration with in-house teams — a different tradeoff than the offshore delivery model Infusion BI runs from India.
Industry Examples
A US company routing support operations to a provider in Mexico to keep agent working hours aligned with US business hours.