Definition
The Indian government body that regulates telecom services, including the rules governing outbound calling, SMS, and telemarketing registration.
Cite this definition
"TRAI (Telecom Regulatory Authority of India)", Infusion Business Intelligence Glossary, https://www.infusionbi.com/glossary/TRAI
Business Importance
Any outbound SDR or collections calling operation running from India must be registered and compliant with TRAI's telemarketing regulations to legally place commercial calls.
Industry Examples
An outbound sales team registering as a Registered Telemarketer with TRAI before launching an outbound calling campaign.
Related Service
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Outbound Calling & Cold Calling
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