Definition
When an online shopper adds items to a cart but leaves the site without completing checkout.
Cite this definition
"Cart Abandonment", Infusion Business Intelligence Glossary, https://www.infusionbi.com/glossary/CartAbandonment
Business Importance
Outsourced cart-recovery outreach (chat, email, or call follow-up) directly recovers revenue that would otherwise be lost, and is one of the most measurable ROI use cases in e-commerce CX support.
Industry Examples
A support agent following up with an automated chat prompt when a shopper's cart sits idle for 10 minutes at checkout.
Related Terms
Related Service
Put this into practice:
Explore our servicesIndustry:
E-commerce customer support
Want to try it on your own program? Start with a 3-month pilot