Definition
The percentage of prospects or leads that complete a desired action — booking a meeting, making a purchase — out of the total number contacted.
Cite this definition
"Conversion Rate", Infusion Business Intelligence Glossary, https://www.infusionbi.com/glossary/ConversionRate
Business Importance
Conversion rate is the metric that ties SDR activity volume back to actual pipeline value, making it the core measure of outbound campaign effectiveness.
Industry Examples
An SDR team that books 15 meetings from 300 outbound calls has a 5% call-to-meeting conversion rate.
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