Definition
A lead qualification framework that scores a prospect on their Budget, decision-making Authority, business Need, and purchase Timeline before passing them to sales.
Cite this definition
"BANT (Budget, Authority, Need, Timeline)", Infusion Business Intelligence Glossary, https://www.infusionbi.com/glossary/BANT
Business Importance
Prevents account executives from spending time on leads that are not realistically ready to buy, raising close rates on every meeting an SDR books.
Industry Examples
An SDR confirms a prospect has budget approved, is the final decision-maker, needs the solution within the quarter, and is targeting a Q3 rollout before booking a demo.
Related Service
How Infusion BI delivers this:
B2B Lead Generation
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