Definition
Software databases used to manage client contacts, interaction logs, and pipeline details.
Cite this definition
"CRM (Customer Relationship Management)", Infusion Business Intelligence Glossary, https://www.infusionbi.com/glossary/CRM
Business Importance
Serves as the central database of customer history for sales and support.
Industry Examples
Support agents using Zendesk to track customer tickets and log answers.
Related Terms
Salesforce
HubSpot
Related Service
Put this into practice:
Explore our services
Want to try it on your own program? Start with a 3-month pilot