Definition
The percentage of booked meetings or appointments where the prospect actually attends, out of all meetings scheduled.
Cite this definition
"Show Rate", Infusion Business Intelligence Glossary, https://www.infusionbi.com/glossary/ShowRate
Business Importance
A low show rate means SDR-booked meetings aren't translating into real sales conversations — it's a signal to improve confirmation and reminder workflows, not just booking volume.
Industry Examples
An SDR pod booking 40 demos in a month with 32 prospects actually attending has an 80% show rate.
Related Terms
Related Service
How Infusion BI delivers this:
B2B Appointment Setting
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