Definition
The ongoing practice of using performance data from daily, weekly, and monthly reviews to make incremental process improvements, rather than treating a program as "set and forget" after launch.
Business Importance
Continuous optimization is what keeps a mature program's metrics improving over time instead of plateauing — it's the discipline that connects CAPA findings and MBR trends into actual process changes.
Industry Examples
A recurring pattern of long calls on one issue type leading to a revised troubleshooting script that measurably lowers AHT the following month.